NYKAA

 

Today we will be discussing one of the leading online beauty product stores in India.

A store that has:
17.1 million orders
80 stores in 40 cities
62 crore profits

PROBLEMS:
Lack of accessibility
Duplicate Product
Lack of transparency and elaborative information
SOLUTION:

• Online presence
• Inventory model of ecommerce

• LAKME ---bulk--->NYKAA(inventory)------> Customer    ]]]  remove duplicate product  }]

•            Why flipkart and amazon cannot do this ?BECAUSE: Indian government do not allow foreign direct investment FDI to implement inventory model

• UNIQUE VALUE PROPOSITION:

Build deeper relationship with customer by:
Launching Beauty magazine
Best recommendation
Best network platform [ask questions and get replies from customers [STACKOVERFLOW].

• CONTENT MARKETING:

        40K WEAKLY ACTIVE CUSTOMERS
        1 million Youtube subscribers
        3500 influencers
        Trust winning by providing transparent information
        Customer retention
        Community post and interaction

Business strategy: OMNICHANNEL STRATEGY