BURGER KING

Today we will be discussing about one of the biggest fast food restaurant company.

Changed 13 in the last three decades.

After changing the 12th CEO,  they appointed Daniel Schwartz 32 year old As 13th CEO of the company

He was not very 4 proficient in Business Study Strategies and implementation but he was with every employee from making burgers to cleaning toilets and during this process he learnt a few things :

 

PROBLEMS:

1. CONFUSING MENU 

2. No signature DISHES

3. Third lot of cluttered in kitchen which leads to inefficiency

4. Increased waiting time for the customer

5. There is very few high profit margin products

SOLUTIONS:

1. He made whoppers a signature and removed all other types of burgers leaving 2 to 3 burgers types.

   

2. There were only two to three types of burgers to be produced, the efficiency of a kitchen was increased and the wait time of the customer was decreased too.

3. Supply chain has become lean and simple to manage.

4.  and whooper was a high profit margin product.

MARKETING THINGS

1. They  followed a simple conflict breed attention marketing strategy.

For example:

1. Whenever a movie is trolled, that movie hits the box office. 

2. Primetime debates In the channels also hitting trps.

3. And this is the same reason why Big Boss is successful.

      2. Less Budget

      3. High profitability

LESSON:

1. Great leader never shy to get their hands dirty to understand their business

2. Micro expenses for the chain of microbes pulses are very inefficient and needs a quarterly review

3. Keep it simple and cost-effective

4. Conflict breed attention